Certified Porcelain Tile Labeling

Certified Porcelain Tile Labeling – a Game of Branding.

For St. Lucie County homeowners, the “Certified Porcelain Tile” labeling on a box of tile certifies little of particular value.

Shown is a certified porcelain tile Installation using large format tile.
Porcelain Tile Installation.

That label insures only that the tile has been tested by the American Society for Testing and Materials (ASTM) and the tile has a water absorption rate of 0.5% or less. The label insures nothing more that that. As St. Lucie County’s temperature almost never gets below freezing, that certification is of no value for any tile installation done here, either indoors or outdoors.

Tile stores often claim a vast world of difference between standard, non-certified ceramic tile and “Certified Porcelain Tile” in order to justify higher prices for the perceived value that label provides. The truth is that porcelain and ceramic tile can have essentially the same characteristics.

Much of the confusion comes from that fact that there are two manufacturing processes used to produce ceramic tile. The newer of the two processes tends to produce ceramic tile with improved characteristics like density, durability and PEI ratings. The newer process is often referred to at the porcelain process. Such tile are often non-extruded; have less impurities than ceramic; are often rectified; and often contains more kaolin than ceramic. They are  formed of quartz, clay, and feldspar that is fired at temperatures ranging from 1200-1800 degrees C.

Advantages of Ceramic Tile Flooring.

Ceramic tile flooring can easily endure heavy foot traffic and maintain its color and beauty! It is used for many decorative and functional purposes and regarded as an ideal choice for flooring applications.

The truth is that porcelain and ceramic tile can have essentially the same characteristics.

Non-certified ceramic tile can have the same characteristics when manufactured using either process. In essence, the “Certified Porcelain Tile” label is a healthy dose of marketing-speak and sales pitch. It’s a game of branding. ASTM certification relates to water absorption rate only. Don’t be fooled by this smoke and mirrors tactic. As certified porcelain products typically sell for 30 to 40% more than tile labeled as ceramic, chances are you can save substantially by considering non-certified ceramic tile. Do you homework. I bet you will be glad you did.

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My tiling service areas include Port St. Lucie (PSL), Fort Pierce, Stuart and Vero Beach, FL.

In St. Lucie County Boyer Tile LLC. services Port St. Lucie, St. Lucie West, Tradition, Torino, Tesoro, Lake Charles, Lake Forest, Magnolia Lakes, PGA Village, The Vineyards, St James Golf Club, The Cascades, and Fort Pierce, FL.

My tiling service areas include Port St. Lucie (PSL), Fort Pierce, Stuart and Vero Beach, FL.

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